Online PG Diploma In Marketing Management From MIT, Pune

Post Graduate Diploma Course in Marketing Management (PGDMM)


Introduction
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of
a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and
composition of customer demand in a manner that will achieve the company's objectives.
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself
may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any
organisation.


Potential Careers
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities
in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing
industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and
Petrochemical Companies, all Government and Semi-Government organizations, etc.


Semester I
109 Marketing Management
102 Leadership and Organisational Behavior
103 Communication
113 Management Information Systems
111 Entrepreneurship


Semester II
115 International Marketing
116 Advertising and Sales Promotion
117 Product and Brand Management
118 Industrial Marketing
119 Financial Services Marketing


Fee Structure –
For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)

Contact person:
Swapna Sant
9158990651,9765551821